Website Redesign Services That Protect Your Rankings
A new look and structure for your existing site, planned around what already brings enquiries so the redesign does not undo it.
Many redesigns end with a prettier site and fewer enquiries. The usual cause is that nobody checked which old pages brought visitors, so those pages vanished, changed address or lost their text. A redesign should start with data, not taste. That list guides every decision afterwards. Each step below is built to prevent that outcome.
We are a Pune software studio working since 2017. Before any visual work, we audit your current site: which pages get traffic, which get enquiries, which links point in from elsewhere. We then plan the redesign around that evidence. SEO-ready rebuilds are part of the project; standalone SEO is not a service we sell.
How redesigns go wrong
Old URLs deleted without redirects
Every external link and Google result to the old page now ends in an error. Traffic drops within days and takes months to recover.
Good content thrown away
Pages with years of useful text are shortened or merged to suit the new design, and the reason they ranked disappears.
Design change without a goal
The site is refreshed because it looks old, not because anything is failing. Without a goal, nobody can tell if it worked.
Slower new site
Heavy animations and large images make the new version slower than the old one on mid-range phones.
What our website redesign services include
Site audit before design
We review analytics, top pages, enquiry sources, speed and mobile behaviour, and list what to keep, merge or retire.
Content mapping
Every old page is mapped to a new one, or deliberately removed, in a spreadsheet you can read. Nothing is lost by accident.
301 redirect plan
Old URLs forward to their closest new page, tested before and after launch, so inbound links and search results keep working.
New design and structure
A cleaner layout, clearer navigation and mobile-first templates, built on what the audit showed users actually do.
Metadata, schema and sitemap
Titles, descriptions, structured data and a fresh sitemap are carried over or improved as part of the build.
Post-launch monitoring
For the first weeks we watch crawl errors and traffic by page, and fix mapping gaps quickly.
How a redesign is run
Discover
We export your page list, traffic and enquiry data and look at how real visitors move. We also note links and rankings that must not be lost.
Define
You get a keep, merge and retire list, a new sitemap, a redirect plan and a fixed quote. Goals are written down, such as more enquiries on mobile.
Design
New layouts are designed around the audit findings and shown on phone and desktop before build begins.
Build
The new site is built on staging, blocked from search engines. Content and metadata are moved, and the redirect list is tested.
Ship & extend
We launch at a quiet hour, submit the sitemap, check errors daily at first and support the site for one month.
What it costs
This is the business website anchor, with the 50% launch discount applied, and a typical redesign takes 6-10 weeks. Larger sites with many pages to map are quoted after a discovery call.
- Number of pages and templates
- Volume of redirects to map
- Content to rewrite or migrate
- Platform change or same platform
- Integrations to carry over
All prices exclude 18% GST. See also website costs and app costs.
Related work
Questions we get asked
Will a redesign hurt my Google rankings?
It can if done carelessly. We protect rankings by mapping every old page, keeping good content, setting 301 redirects and checking Search Console after launch. Some short-term movement is normal, but large losses are avoidable.
Do I need to change my domain or hosting?
No. A redesign normally keeps your domain. Moving host or platform is optional, and we only recommend it when the current one limits speed, security or editing. Changing domains adds risk to rankings. Domain and hosting stay yours throughout, and we only change them with your written approval.
Can you redesign without changing the platform?
Yes. If WordPress or your current CMS is sound, we can rebuild the theme and templates on it. We recommend a change only when the platform itself is the problem. The content stays, while templates, navigation and visual style are rebuilt around it.
How long does a website redesign take?
A typical business site takes 6-10 weeks, depending on page count and how fast content decisions are made. The audit and redirect planning add time upfront but reduce risk after launch. A short parallel period on staging lets you review everything before the old site is retired.
What does a website redesign cost?
A business website redesign starts at ₹45,000 excluding GST. Sites with many pages, redirects or content to migrate are quoted after a free discovery call, with a fixed written price. The quote lists page counts and redirects, so you can see how the figure was reached.
Do you also provide SEO services after the redesign?
We build SEO-ready sites, with clean structure, metadata, schema, sitemap and redirects. We do not sell SEO, social media or PPC as separate services, so ongoing campaigns would need another provider. We can still point you to people who do that work if you need it.
Ready to scope it?
Tell us what you want to build. You get a fixed written quote after a free discovery call.